The Columbia Basin Trust approached us for a full rethink and redesign of their website, which they felt was not effectively reaching the broad range of users in the many communities of the Columbia River Basin. In particular they wanted to reach out to mobile and low-bandwidth users by offering a compelling and modern site featuring easy-to-locate information and a high level of engagement.
The redesign of the Columbia Basin Trust websites is driven by a content analysis process utilizing the Core Model approach. This approach focuses on identifying the needs of website users, the needs of the organization itself, and appropriate pathways to connect one to the other effectively and fluidly. By consolidating the existing mix of proprietary CMS and static sites into a modern and accessible mobile-friendly WordPress site structure, the Trust gained platform coherence and the ability to directly admin all content in an easy to use interface.